The Minnesota Lottery creates spontaneous moments worth opting in for.
I'MN is a rally cry that serves as an invitation to all of the fun-loving, adventurous spirits in Minnesota.
Lots of folks said I'MN to play. Minnesota Lottery recorded record sales in FY18.
Minnesota Lottery Sticker pack
We gave fans a chance to incorporate the Lottery brand and I'MN into everyday conversations.
ROLE: ACD / Art Director / Designer
TEAM: Chris Bluma, Scott Dahl, Chris Denny, Sam Wright