Creating an overarching brand for Target’s Accelerator programs
An effort to position Target Accelerators as the go-to retail accelerator program of choice for startups.
Previous marks and names have been inconsistent and singular. One-offs.
To accommodate for growth, we created a new umbrella brand and name under which all current and future programs can reside.
We created a mark that simplifies the brand and represents the partnership between Target and the startups that they mentor.
It also works nicely with the rest of Target’s brand system.
The resulting brand leverages the Target brand and injects the bold energy of the startup world.
ROLE: ACD / Art Director / Designer / Web Designer
TEAM: Dustin Joyce, Chris Bluma, Anton Friant, Jen Stocksmith.