V3 Sports

Creating a brand to elevate A COMMUNITY.

V3 Sports is a non-profit organization bringing wellness, fitness and education to North Minneapolis and beyond. We created a brand for the organization as a whole, which also includes V3 Center, a brand new state-of-the-art fitness and community center. The brand had to be able to flex for their various audiences (from donors to young class members) and needed to grow with them.

Phase 1 of the V3 center opened Summer of 2024, with a 25-yard pool, therapy pool, childcare, restaurant and fitness spaces. Phase 2 is set to include an Olympic-size pool which will attract regional, national and even international events to North Minneapolis.